typography

Typography plays a vital role in the visual development in our music video, Its used in the digipac, Poster and in the actual movie itself, We display the title of the song visually, and the artists name, So we need a piece of typography that visually appeals to the user without drawing too much attention away from the actual composition.

When we hear the title 'Fire in your eyes' we immediately imagine fire, so fire would be the stereotypical theme for the text in our development. But then looking into the Dubstep/Drum n' Bass genre, they tend to subvert from stereotypical expectations.

Here are some examples of other types of typography from the genre's Dubstep and Drum n' Bass:

Above is a album cover from a Dubstep album, in this particular example the designer used a abstract futuristic composition to reflect the personality of the actual music.

Again this is a example of another Dubstep album, in which they went for the grunge look, which overall works well and i think it conforms to stereotypes more, when i think of dubstep typography I would think using the grunge style would fit. This type of typography is relatively simple to make, Below is a quick example i done to respond to these example's.

This effect was composed in Adobe Photoshop, when choosing the font for the text i chose to use a simple and clean font to contrast to the grungy green texture. I added a drop shadow so it had some depth to it, aswell as a outer glow to make a 3D looking edge. The satin effect also contributed to the toning on the edge which made it look 3D.

Looking into conventions of Drum 'n Bass typograpy, i couldn't really establish similarities to them, they were pretty much all different, the one thing i would say is they were quite 'poppy' in a sense that the fonts were similar to the pop genre, and styling of them were either similar or completely random.
Here is a example:

My response to this example was more based on the pop genre.